This article is by Anna Verasai, Associate Editor for Technowise Magazine and contributor for The HR Digest.
In today’s rapidly changing job market, companies are struggling to find the right words to describe new and emerging roles, leading to the invention of creative job titles. From “Growth Hacker” to “Data Scientist” and “Remote Worker,” these new titles are not only reflective of the shifting job market but also companies’ efforts to stay competitive and attract top talent.
Remember when the iPhone was first introduced and people were still figuring out how to operate a smartphone? Back then, when a phone broke, one would visit the Apple store’s Genius Counter where Apple product specialists would register the broken phone and charge exorbitant replacement fees, as a result of an unfortunate incident of dropping the phone in the toilet. Was anyone else taken aback by the job title “genius”? I have no doubt that those employees were adept at their jobs, but I highly doubt that replacing a phone screen qualifies one for membership in Mensa.
Similarly, other companies have begun to emulate Apple’s approach by giving their employees imaginative job titles, rather than sticking with conventional titles such as “associate” or “manager.” With creative job titles ranging from “Hero” to “Jedi,” it seems you really can be anything you want when you grow up. While our post here may not highlights the different weird job titles that exist, where to find them, and how people feel about applying for a position as a “Hacker” or a “Champion,” it will provide you all the tidbits on how creative job titles are revolutionizing the post-Covid world of work.
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